Whether you’re a new plumber or an experienced contractor, you want to know how to generate more leads for your business. Leads are the key to a steady flow of plumbing jobs, and there are many proven strategies for generating them. So whether you need commercial plumbing leads or residential plumbing leads, we’ll show you how to get more leads and increase the value of your business.
How to Generate Free Plumbing Leads
While you may be tempted to pay up front for plumber leads, there are many proven ways to generate plumbing leads for free.
While these aren’t rocket science, these tactics are proven to improve your lead generation pipeline and improve your conversions for free leads.
1. Get Reviews from Past Clients
One of the best ways to generate more plumbing leads is through reviews from satisfied customers.
It’s a cost-effective strategy that will help you build trust with potential customers and bring in a consistent flow of business.
You can ask for reviews on Google My Business, Facebook, and other review sites.
You can also create a testimonials page on your website to share these positive reviews with prospective customers.
2. Start a Referral Program
Another effective way to generate plumbing leads is by running a referral program. This can reward your loyal customers for referring their friends and family members.
It can also be a way for you to find out who your top customers are and target them with a marketing campaign.
A good referral program should be easy for customers to understand and follow. It should also include specific criteria for participating so you can track the results and reward the most helpful referrals.
3. Improve Your Customer Service
Customer service is a crucial component of any growth strategy, and it’s especially important for plumbers.
You can’t expect to grow your business if your customer service representatives are rude and unfriendly.
Your phone number should be easily accessible on your website and social media pages, and you should make it easy for people to contact you.
Creating a chat box on your website, for example, can allow your customers to reach you directly, at the hours that work for them.
You should also be sure the dispatcher respond to all inquiries quickly and follows proper protocols. This will ensure that your customers feel like they can trust you, and they’ll be more likely to book an appointment with you in the future.
How to Get Plumbing Leads Online
Online networking is another great way to generate plumbing leads. You can join industry associations or local business groups to learn from other professionals in your field, gain insights into the market, and meet potential partners or collaborators.
1. Build a Website with Quality SEO
Lastly, you should invest in search engine optimization (SEO) to make your business visible on Google and other online platforms.
SEO helps you show up in the search results for keywords related to your business, like “septic tank repair.”
While it may take time to optimize your website, it’s well worth the effort if you want to generate more plumbing leads.
A well-optimized website will help your company stand out from the competition and attract more customers.
When potential customers land on your website, they are more likely to call your business or submit a lead form if your website is high quality.
2. Attract Plumbing Leads on Social Media
As more and more people go online and use social media, it’s crucial that your business is in position to attract new clients.
To start, make a business profile on Facebook, Twitter, Instagram, and TikTok to get your business in front of people needing plumbing services.
3. Paid Advertising via PPC
Once you’ve established a strong website and a social media presence, it’s time to start using paid advertising to get your name out there and generate more leads.
You can run ads on Facebook, Google AdWords, and other platforms, or use a plumbing lead generation agency to do it for you.
Pay-per-click (PPC) ads are a great way to drive traffic to your site and increase conversion rates.
You can set your budget and target potential clients based on their interests, income, and demographics.
You can also test different ad copy and design to determine which method works best for your plumbing business.